As we look forward to the 2008 campaign, just how important is John Kerry's email list of three million supporters? According to The Hill newspaper, it's pretty damn valuable.
“Kerry has the best infrastructure that a Democrat has ever had, and it’s sitting in a Zip drive that he can carry around in his breast pocket.” [says Wade Randlett, his national finance chairman in 2004.]“There is a zero marginal cost to communicate with them,” Randlett said of voters in Kerry’s database. “He can wait much longer [to decide to run for president] and suffer a much lower degradation of his base.”
"Only the Democratic National Committee (DNC) and MoveOn.org can boast of contact lists as large, say Democrats familiar with Kerry’s database."
Hat tip to Taegan Goddard.
Posted on May 20, 2005 in email strategy, just politics | See full archives