Over the last couple of months, we've quietly been deploying a new email broadcasting service here at Mandate Media. Creative folks that we are, we've decided to call it MandateMail.
As regular P&T readers know, the challenge of actually getting email into the inbox is a tough one. With spam approaching 85% of all email on the net, the major email services (AOL, Hotmail, Yahoo, Gmail, etc.) are eating more mail without notice, and sending more mail directly into the spam folder.
So, it's more important than ever for responsible email broadcasters to use high-end services that maintain a high level of deliverability. We've partnerered with the email broadcasting firm, ExactTarget, to provide a service that matches high-end database management, easy-to-use email creation tools, and industry-leading deliverability.
And through our partnership, we're able to provide the service to political campaigns and nonprofit advocacy groups at an affordable price.
If you'd like to learn more or see a demo, don't hesitate to contact us directly. As always, our goal is to help you change the world.
Previously on P&T:
Test your email for spamminess
Tracking email readership
Post-election email strategy
Email "campaigns" versus single-asks
All about political email
Posted on June 22, 2005 in email strategy, self-promotion | See full archives
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