Great thought from Simon Rosenberg at the close of the Kos/Trippi video...
In 2008, as many as half of all voters may have a TIVO-like device at home - meaning they can skip 30 second spots. How do you run a presidential campaign when half of your targets aren't watching television commercials anymore?
Posted on August 15, 2005 in advertising, audio/video, strategic issues | See full archives
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