We're posting a little belatedly here, but it's still worth a read. This spring, we helped launch a netroots strategy for the Oregon House Democrats. A blog - with the entire caucus blogging - and an email campaign to back it up.
Well, the Personal Democracy Forum (a more expansive and way cooler version of P&T) is telling the tale:
Those caucus Members who do contribute to the blog “understand this is the new way elected officials can be interacting with the public,” adds Isaacs. He calls the Oregon House Democrats’ blog “a real blog,” alluding to the fact that the lawmakers themselves -- rather than ghostbloggers -- are authoring the blog posts. ...Indicating a growing phenomenon, the caucus’s online political interaction is spurring offline connections. Jon Isaacs views the blog as a tool to promote town hall meetings and other events attended by the legislators. Whereas before only 15 people or so would typically go to such an event, nowadays 40 or 50 might show up as a result of the blog presence and the viral effect of email. “It helps enhance and build turnout and interest,” observes Isaacs.
Posted on October 1, 2005 in oregon only, self-promotion, strategic issues | See full archives
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