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Starbucks defends itself on YouTube

What do you do when you're getting attacked online? Respond online.

I don't know all the details, but Starbucks is under attack from Oxfam for its business practices in Ethiopia.

So, Starbucks has responded with a short video on YouTube with a quiet, thoughtful reaction:

Hat tip to New Media Strategics.

Posted on January 3, 2007 in audio/video | See full archives

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