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Who's Who on the Presidential Internet Teams

The Washington Post has some breathless "aren't they amazing?" coverage of the internet teams for the various presidential campaigns. If you can get past the breathlessness, it's a good roundup of who the players are -- along with some interesting tidbits about integration:

But the Internet touches not just fundraising but also all other facets of the campaigns, including communications and field organizing, and the buzzword that OPOs throw around is "integration" -- how well the online department is integrated with the rest of the campaign and its staff. Everyone agrees that more integration is needed. Not everyone agrees on what it means. ...

It is a formulation familiar to Andrew Rasiej, a Democratic online strategist and co-founder of TechPresident, a bipartisan group blog that tracks online campaigning. "Every campaign will tell you that they get the Web, that they understand its power," he said. "But you have to look at where the power lies. How much influence do their online people have? Not much right now. Fact is, most campaigns, on both sides of the political aisle, think that the Internet is just a slice of the pie. They don't realize it's actually the pan." ...

"They're treating me like a mascot," said one online director, who has complained to the close-knit group of online strategists that he is not getting the necessary staffing and money to do his job. "Like it's enough that they hired an Internet guy and that's it."

Posted on May 7, 2007 in news media | See full archives

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